diff --git a/README.md b/README.md
index 16bf8d7d..f4269272 100644
--- a/README.md
+++ b/README.md
@@ -247,7 +247,7 @@ Once in the web app:
 
 ## Using a different backend
 
-The Search API service implements the [HTTP protocol for AI chat apps](https://github.com/Azure-Samples/ai-chat-app-protocol). It can be swapped with any service that implements the same protocol, like the [Python backend client in this repository](https://github.com/Azure-Samples/azure-search-openai-demo) instead of the Node.js implementation featured in this repo.
+The Search API service implements the [HTTP protocol for AI chat apps](https://aka.ms/chatprotocol). It can be swapped with any service that implements the same protocol, like the [Python backend client in this repository](https://github.com/Azure-Samples/azure-search-openai-demo) instead of the Node.js implementation featured in this repo.
 
 To do so, follow these steps:
 
diff --git a/docs/README.md b/docs/README.md
index fd6b3665..4085445d 100644
--- a/docs/README.md
+++ b/docs/README.md
@@ -266,7 +266,7 @@ Once in the web app:
 
 ## Using a different backend
 
-The Search API service implements the [HTTP protocol for AI chat apps](https://github.com/Azure-Samples/ai-chat-app-protocol). It can be swapped with any service that implements the same protocol, like the [Python backend client in this repository](https://github.com/Azure-Samples/azure-search-openai-demo) instead of the Node.js implementation featured in this repo.
+The Search API service implements the [HTTP protocol for AI chat apps](https://aka.ms/chatprotocol). It can be swapped with any service that implements the same protocol, like the [Python backend client in this repository](https://github.com/Azure-Samples/azure-search-openai-demo) instead of the Node.js implementation featured in this repo.
 
 To do so, follow these steps: