diff --git a/RELEASE_NOTES.md b/RELEASE_NOTES.md
index dcb3e7d..039be0f 100644
--- a/RELEASE_NOTES.md
+++ b/RELEASE_NOTES.md
@@ -1,6 +1,14 @@
 Release Notes
 =============
 
+v1.0.0-alpha.x
+---------------
+
+### New features
+
+- Added support for `OPENASSETIO_BAL_IDENTIFIER` environment variable,
+  for overriding the identifier advertised by the BAL plugin/manager.
+
 v1.0.0-alpha.16
 ---------------
 
diff --git a/plugin/openassetio_manager_bal/BasicAssetLibraryInterface.py b/plugin/openassetio_manager_bal/BasicAssetLibraryInterface.py
index 7ceda15..3d7fe4d 100644
--- a/plugin/openassetio_manager_bal/BasicAssetLibraryInterface.py
+++ b/plugin/openassetio_manager_bal/BasicAssetLibraryInterface.py
@@ -53,6 +53,9 @@
     "BasicAssetLibraryInterface",
 ]
 
+
+DEFAULT_IDENTIFIER = "org.openassetio.examples.manager.bal"
+ENV_VAR_IDENTIFIER_OVERRIDE = "OPENASSETIO_BAL_IDENTIFIER"
 SETTINGS_KEY_LIBRARY_PATH = "library_path"
 SETTINGS_KEY_SIMULATED_QUERY_LATENCY = "simulated_query_latency_ms"
 SETTINGS_KEY_ENTITY_REFERENCE_URL_SCHEME = "entity_reference_url_scheme"
@@ -105,7 +108,7 @@ def __init__(self):
         self.__library = {}
 
     def identifier(self):
-        return "org.openassetio.examples.manager.bal"
+        return os.environ.get(ENV_VAR_IDENTIFIER_OVERRIDE, DEFAULT_IDENTIFIER)
 
     def displayName(self):
         # Deliberately includes unicode chars to test string handling
diff --git a/plugin/openassetio_manager_bal/__init__.py b/plugin/openassetio_manager_bal/__init__.py
index a9912c9..dd63944 100644
--- a/plugin/openassetio_manager_bal/__init__.py
+++ b/plugin/openassetio_manager_bal/__init__.py
@@ -42,6 +42,7 @@
 need to be on `$PYTHONPATH` directly, the plugin system takes care
 of extending Python's runtime paths accordingly.
 """
+import os
 
 # pylint: disable=import-outside-toplevel, invalid-name
 #
@@ -51,6 +52,8 @@
 # PythonPluginSystemManagerPlugin's implementation.
 from openassetio.pluginSystem import PythonPluginSystemManagerPlugin
 
+from .BasicAssetLibraryInterface import ENV_VAR_IDENTIFIER_OVERRIDE, DEFAULT_IDENTIFIER
+
 
 class BasicAssetLibraryPlugin(PythonPluginSystemManagerPlugin):
     """
@@ -61,7 +64,7 @@ class BasicAssetLibraryPlugin(PythonPluginSystemManagerPlugin):
 
     @staticmethod
     def identifier():
-        return "org.openassetio.examples.manager.bal"
+        return os.getenv(ENV_VAR_IDENTIFIER_OVERRIDE, DEFAULT_IDENTIFIER)
 
     @classmethod
     def interface(cls):
diff --git a/tests/test_bal.py b/tests/test_bal.py
index f31993c..67a745f 100644
--- a/tests/test_bal.py
+++ b/tests/test_bal.py
@@ -74,6 +74,25 @@ def test_exposes_plugin_attribute_with_correct_type(self):
 
         assert issubclass(openassetio_manager_bal.plugin, PythonPluginSystemManagerPlugin)
 
+    def test_when_not_overridden_by_env_var_then_identifier_matches_default(self):
+        import openassetio_manager_bal  # pylint: disable=import-outside-toplevel
+
+        assert (
+            openassetio_manager_bal.plugin.identifier() == "org.openassetio.examples.manager.bal"
+        )
+        assert (
+            openassetio_manager_bal.plugin.interface().identifier()
+            == "org.openassetio.examples.manager.bal"
+        )
+
+    def test_when_overridden_by_env_var_then_identifier_matches_env_var(self, monkeypatch):
+        import openassetio_manager_bal  # pylint: disable=import-outside-toplevel
+
+        monkeypatch.setenv("OPENASSETIO_BAL_IDENTIFIER", "foo")
+
+        assert openassetio_manager_bal.plugin.identifier() == "foo"
+        assert openassetio_manager_bal.plugin.interface().identifier() == "foo"
+
 
 @pytest.fixture
 def bal_business_logic_suite(bal_base_dir):