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[feature] add support for Advanced Matching with the Pixel #173

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sescobb27 opened this issue Sep 13, 2017 · 0 comments

sescobb27 commented Sep 13, 2017

The Facebook pixel has an advanced matching feature that enables you to send your customer data through the pixel but to enable this feature, we need to modify the default FB pixel code to pass data into the pixel init call. see https://developers.facebook.com/docs/facebook-pixel/pixel-with-ads/conversion-tracking#advanced_match

fbq('init', '<FB_PIXEL_ID>', { 
  em: '', 
  ph: '',
  fn: ''
  ...
})

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