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<title>Arjunan K - Medical Analysis</title>
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<h1>MEDICAL INSURANCE ANALYSIS<br />
TABLEAU</h1>
<p>Health insurance costs have risen dramatically over the past decade in response to the rising cost of health care services. Let's dive deeper into Medical Insurance EDA by Arjunan K.<br>
<br>
</p>
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<h2>PROJECT OVERVIEW</h2>
<p>The purpose of this project is to determine the contributing factors in health insurance cost by performing
exploratory data analysis on the Health Insurance dataset. After that I will provide some business solutions to improve the Insurance Sales.</p>
<h2>DATA DESCRIPTION</h2>
<ul>
<li>age: Age of primary beneficiary.</li>
<li>sex: Insurance contractor gender, Male/Female.</li>
<li>bmi: Body Mass Index, providing an understanding of body, weights that are relatively high or low relative to height,
objective index of body weight (kg / m ^ 2) using the ratio of height to weight, ideally 18.5 to 24.9.</li>
<li>children: Number of children covered by health insurance / Number of dependents.</li>
<li>smoker: Smoking, Yes/No.</li>
<li>region: Beneficiary's residential area in the US, Northeast/Southeast/Southwest/Northwest.</li>
<li>charges: Individual medical costs billed by health insurance.</li>
<li>weight status: <br>
BMI <= 18.5 -- Underweight <br>
18.5 < BMI <= 25 -- Healthy <br>
25 < BMI <= 30 -- Overweight <br>
BMI > 30 -- Obese</li>
<li><a href="https://www.kaggle.com/mirichoi0218/insurance">Data Source</a></li>
</ul>
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<div class='tableauPlaceholder' id='viz1665902061864' style="width:800px; margin:auto; margin-top:100px; margin-bottom:100px;"><noscript><a href='#'><img alt='MEDICAL INSURANCE ANALYSIS ' src='https://public.tableau.com/static/images/Me/MedicalInsuranceAnalysis_16629054215860/MIAStory/1_rss.png' style='border: none' /></a></noscript><object class='tableauViz' style='display:none;'><param name='host_url' value='https%3A%2F%2Fpublic.tableau.com%2F' /> <param name='embed_code_version' value='3' /> <param name='site_root' value='' /><param name='name' value='MedicalInsuranceAnalysis_16629054215860/MIAStory' /><param name='tabs' value='no' /><param name='toolbar' value='yes' /><param name='static_image' value='https://public.tableau.com/static/images/Me/MedicalInsuranceAnalysis_16629054215860/MIAStory/1.png' /> <param name='animate_transition' value='yes' /><param name='display_static_image' value='yes' /><param name='display_spinner' value='yes' /><param name='display_overlay' value='yes' /><param name='display_count' value='yes' /><param name='language' value='en-US' /></object></div> <script type='text/javascript'> var divElement = document.getElementById('viz1665902061864'); var vizElement = divElement.getElementsByTagName('object')[0]; vizElement.style.width='1366px';vizElement.style.height='2627px'; var scriptElement = document.createElement('script'); scriptElement.src = 'https://public.tableau.com/javascripts/api/viz_v1.js'; vizElement.parentNode.insertBefore(scriptElement, vizElement); </script>
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<h2>INSIGHTS FROM EXPLORATORY DATA ANALYSIS</h2>
<ul>
<li>Features like Sex and Region has an almost balanced distribution.</li>
<li>Majority of the policyholders fall in Overweight and Obese category.</li>
<li>Most of the policyholders are Non-Smokers.</li>
<li>Highest number of policyholders are in the range of 18 to 22 years old.</li>
<li>A person who smokes and have a BMI above 30 (Obese) tends to have a higher medical cost.</li>
<li>Older people who smoke have more expensive charges.</li>
<li>Most of the policyholders have 1 to 2 children as dependencies.</li>
</ul>
<h2>BUSINESS SOLUTIONS</h2>
Considering from the business side of Medical Insurance, in order to improve sales we can:
<ul>
<li>Give awareness about the importance of insurance to the people who smoke.</li>
<li>Approach the people who are underweight and healthy.</li>
<li>Try to market people under 13 and above 70 years of age.</li>
<li>Hit people with bigger family size, having much more dependencies.</li>
<li>Give some better insurance plans to healthy and non smoking peoples.</li>
</ul>
<h2>General Ideas</h2>
<ul>
<li>Give fewer options (More choices given to people, the less likely they are to purchase something).</li>
<li>Provide options for personalizing the insurance for customers.</li>
<li>Create a Referral System to get clients from current ones.</li>
<li>Build a Pyramid Scheme to make the current users work for us.</li>
<li>Study the performance of Competitors.</li>
<li>Provide less paper work (More Digital).</li>
<li>Give Faster and Easier options to start an Insurance.</li>
<li>Launch an Email Campaign.</li>
<li>Advertise Online.</li>
<li>Filter the Online Reviews/Videos.</li>
<li>Partnerships with Indirect Competitors having an audience we want.</li>
</ul>
<h2 style="text-align: center;">THANK YOU</h2>
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