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- Build brand of Mattermost as helpful in bringing people together and building new relationships.
- Identify opportunities where Mattermost educational or commercial teams can benefit existing or new customers.
- Dinner should be budgeted by either executive cost center (if CEO is driving) or Marketing (if CTO or other exec is driving).
- Set date at least two months ahead of event.
- Find and confirm 2-3 anchor guests to set the tone and audience of the evening at least five weeks ahead of dinner.
- E.g. C-suite execs vs. strong technical leaders, etc.
- Book venue and time slot as private room with 10-15 spaces, and a backup space for 20-30 people in case we have more accepts than anticipated.
- Develop invite list and criteria - ideally friends of friends in companies that use or could use Mattermost.
- Send invites 3-4 weeks ahead of event.
- Email of bios of key guests on the table two hours prior to dinner (XXX link to template).
- Include names, titles, company, and email of all guests.
- All Mattermost staff attending should review bios of guests so they can introduce people.
- Name card tents printed on both sides (XXX link to template).
- Seating organized to ensure high value conversation among guests.
- Mattermost staff positioned to host all guests.
- Organizer welcomes each guest as they arrive.
- Welcome message at the start of dinner introducing guests.
- Take group photos at the start of the dinner.
- Ask if it's okay to tweet and share online.
- Email sent by organizer thanking everyone for attending.
- Include group photo
- Tweet if appropriate.
- Mattermost staff who have gotten to know guests can consider connecting with them on LinkedIn, Twitter, or via email.