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mazba-ahamad / Lag-Length-Estimation-under-Market-Mix-Modeling-Framework-and-Time-Series-Forecasting Public

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Lag-Length-Estimation-under-Market-Mix-Modeling-Framework-and-Time-Series-Forecasting

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Market-Mix-Modeling-MMM-

Estimation of the Lag Length of the Advertising Adstock or Carryover Effect under the Market Mix Modeling (MMM) framework.

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