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Mailing-list-landing-pages-variants-for-split-testing #3894

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merged 29 commits into from
Mar 14, 2024

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MaxineCl
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@MaxineCl MaxineCl commented Mar 12, 2024

Trello card

https://trello.com/c/lDSHurFE/5717-create-variants-for-mailing-list-landing-page-split-test

Context

The split tests we have run for a variant mailing list landing page have not shown positive results so we want to test some alternate variants.

Changes proposed in this pull request

We want to create three further variants to test where we:

  • shorten body copy
  • remove image and bullets
  • different CTA text

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@github-actions github-actions bot added ruby Pull requests that update Ruby code content Content changes labels Mar 12, 2024
@MaxineCl
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@jenhadfield-dfe would you mind taking a look at variant 2 and deleting the image and H1 as I can't work out how to do it. Thanks

@MaxineCl MaxineCl changed the title Maling-list-landing-pages-variants-for-split-testing Mailing-list-landing-pages-variants-for-split-testing Mar 13, 2024
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@gemmadallmandfe just wondering on version 1 if we lose this bit too?

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So we just have the H2 and bullets?

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Looks good to me

@MaxineCl MaxineCl merged commit 777064f into master Mar 14, 2024
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@MaxineCl MaxineCl deleted the Maling-list-landing-pages-variants-for-split-testing branch March 14, 2024 11:45
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3 participants