Objective : Analyze Diwali sales data to improve customer experience and sales.
Project Learnings :
• Performed data cleaning and manipulation.
• Performed exploratory data analysis (EDA) using pandas, matplotlib and seaborn libraries.
• Improved customer experience by identifying potential customers across different states, occupation, gender and age groups.
• Improved sales by identifying most selling product categories and products, which can help to plan inventory and hence meet the demands.