BuyZapp

BuyZapp is an AR Ecommerce Application ,Revolutionizing retail with AR innovation, our project aims to foster inclusivity, enhance size selection precision, and provide accessible virtual try-ons. Overcoming geographical shopping constraints, we drive customer-centric innovation through cost-efficient AR solutions, scalable design, and iterative development.

Problem Statement:

Our project addresses the challenges faced by diverse retail environments by leveraging augmented reality (AR) technology. We aim to enhance inclusivity by providing personalized experiences for customers of all body types, overcoming geographical shopping constraints, and driving customer-centric innovation through cost-efficient AR solutions.

Proposed Solution:

The proposed solution involves implementing custom AR solutions that cater to diverse customer demographics, offering precise size selection and accessible virtual try-ons. By creating AR-based virtual stores, we aim to provide a comprehensive shopping experience without the need for VR technology. Additionally, we plan to drive customer empowerment through innovative AR features, ensuring a valued and represented shopping experience.

How does it work?

We will be using SceneViewer by triggering a explicit intent to it. Scene Viewer is an immersive viewer that enables 3D and AR experiences from our Android app. It lets users of our application easily preview, place, view, and interact with web-hosted 3D models in their environment. It uses ARCore, which is Google’s platform for building augmented reality experiences. Using different APIs, ARCore enables our application to sense its environment, understand the world and interact with information.

Product Ideas

1. Custom AR Solutions: Tailored solutions for seamless integration, aligning with brand identity and enhancing the customer experience.
2. Increased Engagement: Boost engagement with AR for interactivity and memorable shopping, fostering a stronger brand connection.
3. Effectiveness Metrics: Employ analytics tools to measure AR impact on engagement, conversion rates, and customer satisfaction.
4. Cost-Efficient AR: Provide budget-friendly alternatives to physical stores through AR, expanding brand reach.
5. Scalable Future: Design for scalability, allowing easy expansion of AR use as preferences and tech evolve.
6. Iterative Development: Enable continuous improvement through iterative development for optimal AR performance.

ARCore uses three key capabilities to integrate virtual content with the real world as seen through your phone's camera:

1. Motion tracking allows the phone to understand and track its position relative to the world.
2. Environmental understanding allows the phone to detect the size and location of all type of surfaces: horizontal, vertical and angled surfaces like the ground, a coffee table or walls.
3. Light estimation allows the phone to estimate the environment's current lighting conditions.

How quick can this technology be implemented ?

Our solution can be instantly be brought to production with the existing shopping applications for different products.

What is the impact of this solution ?

The impact of adding this feature will be huge, as we’ve now reduced the gap between our customers and the actual product. More and more people would be eager to try the product and ultimately increase the sales by a very large factor. The impact of this solution is significant, as it addresses key challenges in the retail industry and offers several benefits:

1. InclusivityBy providing personalized experiences for customers of all body types, the solution fosters inclusivity in online shopping, ensuring that everyone feels represented and valued.
2. Precision in Size SelectionThe AR technology helps overcome size variance issues, reducing the likelihood of returns and improving customer satisfaction.
3. AccessibilityImplementing AR features for persons with disabilities enhances accessibility, making it easier for everyone to engage in virtual try-ons and shop online.
4. Customer-Centric InnovationBy driving customer empowerment through innovative AR features, the solution creates a more engaging and personalized shopping experience, strengthening the brand-consumer relationship.

Is the solution scalable ?

The solution is designed to be scalable. By leveraging AR technology, which is inherently digital and flexible, the solution can easily adapt to changing customer preferences and technological advancements. The design considerations for scalability, such as cost-efficient AR solutions and iterative development, ensure that the solution can grow and evolve over time. This scalability allows for the implementation of new features and the expansion into new markets, making it a sustainable and future-proof solution for the retail industry.

1. Business Relevance : After bringing the idea to production, more and more users will be tempted to check out the products and the transition barrier from traditional offline buying to online would be reduced, thus increasing the sales.
2. Competitive Advantage: Implementing AR technology can differentiate a retail business from its competitors, attracting customers who value innovative and immersive shopping experiences.
3. Increased Sales: By providing more accurate size selection and virtual try-ons, the solution can reduce returns and increase customer confidence in making purchases online, ultimately leading to higher sales.
4. Cost Efficiency: Compared to physical stores, AR-based virtual stores offer a more cost-effective way to reach customers in different geographical locations, potentially reducing overhead costs.
5. Customer Engagement: The interactive and personalized nature of AR experiences can significantly enhance customer engagement, leading to stronger brand loyalty and repeat business.
6. Use this application : You can download the APK, and then install it (you might have to enable installation from unknown sources). Or you can clone the repository and import in Android Studio to see the code + build the APK.

Future Scope:

1. The option for virtual try on/ see in your room can be made available for more and more products by making a separate application for making 3D models by just scanning the object by mobile phone’s camera, which currently requires a professional to make 3D models using heavy graphical softwares. Continuous improvement can be made to the AR technology, making the items even more realistic and improving the overall experience.
2. Advanced AR Features: As AR technology continues to evolve, there is potential to incorporate more advanced features such as augmented reality games, social shopping experiences, and virtual showrooms, further enhancing the customer experience.
3. Integration with AI: Integrating AI-powered algorithms can personalize recommendations based on customer preferences and past interactions, creating a more personalized and relevant shopping experience.
4. Cross-Platform Compatibility: Ensuring compatibility with a wide range of devices and platforms, including smartphones, tablets, and wearable devices, can expand the reach of the solution and cater to a broader audience.
5. Enhanced Analytics: Improving analytics capabilities can provide businesses with deeper insights into customer behavior, allowing them to optimize their marketing strategies and product offerings.
6. Sustainability Initiatives: Incorporating sustainability practices, such as virtual product try-ons to reduce waste from returns, can align with the growing consumer demand for eco-friendly shopping options.