Merge pull request #126 from derangeddk/website-optimisation-service

Updated page upgrade content

_includes/menu_links.html

@@ -2,3 +2,4 @@
 <a href="/the-team">the team</a>
 <a href="/cases">cases</a>
 <a href="/revops">RevOps</a>
+<a href="/page-upgrade">page upgrade</a>

_layouts/services.html

@@ -225,6 +225,7 @@
   }
   .content-row__problem:after,
   .content-row__solution:after {
+    z-index: -1;
     content: "";
     position: absolute;
     height: 100%;

_services/page-upgrade.html

@@ -20,28 +20,22 @@
     <h2 class="content-row__title">Conquering digital hurdles, together</h2>
     <div class="content-row__text">
       <p>
-        Our unique approach to <strong>upgrade</strong> your website focuses on <strong>identifying solutions</strong> for your pain points and bringing value to your business.
-      </p>
-      <p>
-        We work in an <strong>agile</strong> manner to ensure that your websites starts performing better from day one.
+        Our focus is on <strong>identifying solutions</strong> for your pain points and bringing value to your business. We operate using an agile approach ensuring that your website starts to show improved performance within the first week.
       </p>
       <p>We offer:</p>
       <ul>
-        <li>Data protection compliance - Safeguard your users trust and ensure compliance with GDPR</li>
-        <li>Inclusive web design - Welcome all users with accessible design</li>
-        <li>SEO optimisation - Boost your websites visibility in search rankings</li>
-        <li>Website analytics - Make informed business decisions with data-driven insights</li>
-        <li>Website optimisation - Make your website work for your users by improving speed, usability and overall performance</li>
+        <li>Data protection compliance</li>
+        <li>Inclusive web design</li>
+        <li>SEO optimisation</li>
+        <li>Website analytics</li>
+        <li>Website optimisation</li>
       </ul>
       <p>
-        If you are in need of <strong>on-demand support</strong>, <strong>expert advice</strong>, and <strong>certified technical expertise</strong> - 
-        we have extensive front-end experience and offer the flexibility guidance when you need it - without the long-term commitment or costs of a full-
-        time hire.
+        We have extensive front-end experience so if you are in need of flexible <strong>on-demand support</strong>, <strong>expert advice</strong>, and <strong>certified technical expertise</strong> without the costs of a full time hire - we can help.
       </p>
       <p>
-        We work with vendors like <a href="https://matomo.org/" target="_blank">Matomo</a>, <a href="https://www.shopify.com/" target="_blank">Shopify</a> and <a href="https://webflow.com/" target="_blank">Webflow</a> alongside frameworks like React, Vue.js, Svelte, Angular, <a href="https://wordpress.com/" target="_blank">WordPress</a> and Node.js to implement tailored solutions for our clients and maintain them.
+        We can work with your tech stack and our commonly used vendors <a href="https://matomo.org/" target="_blank">Matomo</a>, <a href="https://www.shopify.com/" target="_blank">Shopify</a> and <a href="https://webflow.com/" target="_blank">Webflow</a> alongside frameworks like React, Vue.js, Svelte, Angular, <a href="https://wordpress.com/" target="_blank">WordPress</a> and Node.js to maintain and implement tailored solutions for you.
       </p>
-      <p>Speak with our team to schedule a consultation or learn more about how we can help you achieve your goals.</p>
       <center>
         <a class="button button--narrow" href="#contact">Ready to upgrade your website?</a>
       </center>
@@ -56,62 +50,51 @@ <h2 class="content-row__title">Conquering digital hurdles, together</h2>
     <h2 class="content-row__title">We excel at solving these problems…</h2>
     <div class="content-row__examples">
       <div class="content-row__problem">
-        <h3>Barriers to accessibility</h3>
+        <h3>Low search presence & low sales</h3>
         <p>
-          Barriers like poor color contrast, non-descriptive alt text, or inaccessible navigation for screen readers, can prevent people with visual, 
-          auditory, or physical disabilities from fully experiencing your site.
+          According to leading SEO company <a href="https://ahrefs.com/blog/seo-statistics/" target="_blank">Ahrefs</a> <i>"96.55% of pages get zero traffic from Google"</i> - you don't want your website to be one of them. Low visibility makes it harder for potential customers to find your website, limiting your reach and potential growth. Over time competitors gain the attention - and business - of your target audience.
         </p>
       </div>
       <div class="content-row__solution">
-        <h3>Accessible design</h3>
+        <h3>SEO Strategies</h3>
         <p>
-          Our team works to identify and remove accessibility obstacles, ensuring your site is compliant with WCAG standards. Employ accessibility to 
-          improve usability, reach more users, and demonstrate a commitment to inclusivity.
+          Our SEO services improve your visibility over time. By conducting thorough keyword research, optimising on-page content, and enhancing site structure, we help your website rank higher in search engine results attracting the right visitors - those who are most likely to convert into customers.
         </p>
       </div>
       <div class="content-row__problem">
-        <h3>Low search presence</h3>
+        <h3>Barriers to accessibility</h3>
         <p>
-          Low visibility makes it harder for potential customers to find your website, limiting your reach and potential growth. Over time competitors 
-          gain the attention - and business - of your target audience.
+          When users do find your site they may face accessibility barriers. With the European Accessibility Act taking effect in 2025, barriers like poor color contrast, non-descriptive alt text or navigation that isn't screen reader friendly not only prevent people with visual, auditory, or physical disabilities from fully experiencing your site, but can also create legal risks for many private sector companies. Accessibility is already mandatory for public sector websites and is fast becoming a necessity for the private sector as well.
         </p>
       </div>
       <div class="content-row__solution">
-        <h3>SEO Strategies</h3>
+        <h3>Accessible design</h3>
         <p>
-          Our SEO services elevate your visibility. By conducting thorough keyword research, optimising on-page content, and enhancing site structure, we 
-          help your website rank higher in search engine results attracting the right visitors - those who are most likely to convert into customers.
+          To help you comply with WCAG standards and the European Accessibility Act, we identify and eliminate accessibility barriers on your website. Adhering to legal standards for accessibility helps improve your site's usability, reach more users, and show your organisations commitment to inclusivity. Investing in accessible design also future proofs your site against shifting user expectations and regulatory updates.
         </p>
       </div>
       <div class="content-row__problem">
-        <h3>Do you know what’s working on your site and what’s not?</h3>
+        <h3>Is your site slow or hard to navigate?</h3>
         <p>
-          Without data driven insights knowing what content drives traffic, whether visitors convert into customers or how effective your marketing 
-          strategies are becomes guesswork.
+          Poor performance frustrates users and increases bounce rates. Research by <a href="https://www.thinkwithgoogle.com/marketing-strategies/app-and-mobile/page-load-time-statistics/" target="_blank">Google</a> shows that the probability of a user bouncing increases by 32% as page load time goes from 1 second to 3 seconds - If users aren't staying on your site then they're not converting to customers, stagnating your revenue growth. Users expect websites to load instantly, even on mobile.
         </p>
       </div>
       <div class="content-row__solution">
-        <h3>Analytics</h3>
+        <h3>Website optimisation</h3>
         <p>
-          We implement GDPR-compliant analytics to help you understand visitor behavior and make more informed decisions. Analytics helps you make sense 
-          of the numbers and gives you a window into how your users interact with your site, what content draws them in and how effectively they convert 
-          into customers- You can track key metrics like page visits, session durations and bounce rates to pinpoint what works - and what doesn't -  
-          allowing you to focus on creating content that drives traffic.
+          Our team will make your website more efficient - optimising your page's load speed, usability and navigability to keep your users engaged. Our aim is to make your site effortless and fast to use on any device which, according to <a href="https://www.thinkwithgoogle.com/intl/en-emea/marketing-strategies/app-and-mobile/mobile-page-speed-data/">Google's</a> research results in increased progression rates throughout you sales funnel improving your bottom line.
         </p>
       </div>
       <div class="content-row__problem">
-        <h3>Is your site slow or hard to navigate?</h3>
+        <h3>Do you know what’s working on your site and what’s not?</h3>
         <p>
-          Poor performance frustrates users and increases bounce rates. Users expect websites to load instantly, slow sites increase frustration and can 
-          lead to higher bounce rates. When a site underperforms users move on quickly, costing you potential customers.
+          Without data-driven insights, understanding which content drives traffic on your website turns into guesswork. Lacking insights into visitor conversions and marketing effectiveness can hinder your site’s potential for growth.
         </p>
       </div>
       <div class="content-row__solution">
-        <h3>Website optimisation</h3>
+        <h3>Analytics</h3>
         <p>
-          Optimising your website’s speed, usability and navigability keeps users engaged and gives you a competitive edge by turning potential bounced 
-          users into customers. Our team specialises in making websites more efficient including working with image compression, mobile responsiveness 
-          and streamlined site navigation - making your site effortless to use on any device.
+          We implement GDPR-compliant analytics to help you understand visitor behavior and make more informed decisions. Our analytics services translate complex data into meaningful insights, showing user interaction, content engagement, and conversion effectiveness, so you can track these key metrics and pinpoint exactly what works, and what doesn't.
         </p>
       </div>
     </div>

css/revops.css

@@ -93,6 +93,7 @@ p {
 }
 .revops-section__problem:after,
 .revops-section__solution:after {
+  z-index: -1;
   content: "";
   position: absolute;
   height: 100%;