Objective: Analysing Diwali sales data to improve customer experience and sales. Exploratory Data Analysis using NumPy, Pandas, Matplotlib and Seaborn libraries
*Performed data cleaning and manipulation
*Performed exploratory data analysis (EDA) using Pandas, Matplotlib and Seaborn libraries
*Improved customer experience by identifying potential customers across different states, occupations, gender and age groups
*Improved sales by identifying most selling product categories and products, which can help to plan inventory and hence meet the demands