GA4 Measurement Protocol Support for Python

This library provides an interface for sending data to Google Analytics, supporting the GA4 Measurement Protocol.

NOTE This project is in beta and will be continually updated to cover relevant features of the GA4 Measurement Protocol. Please feel free to file issues for feature requests.

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Contact

Email: analytics-help@adswerve.com

Installation

The easiest way to install GA4 Measurement Protocol Support for Python is directly from PyPi using pip by running the following command:

pip install ga4mp

Usage

The required credentials for sending events to GA4 are made up by the following:

Credential	Description
measurement_id	The identifier for a Data Stream. Found in the Google Analytics UI under: Admin > Data Streams > choose your stream > Measurement ID
api_secret	Generated throught the Google Analytics UI. To create a new secret, navigate in the Google Analytics UI to: Admin > Data Streams > choose your stream > Measurement Protocol API secrets > Create
client_id	Get your Google API client ID

Create your credentials.json file and put in your "./credentials" subdirectory.

{"MEASUREMENT_ID": "<YOUR_MEASUREMENT_ID>",
 "API_SECRET": "<YOUR_API_SECRET>",
 "CLIENT_ID": "<YOUR_CLIENT_ID>"}

The following represents a simple example of a custom event sent to GA4:

from ga4mp import Ga4mp

# Create an instance of GA4 object
ga = Ga4mp(measurement_id = <MEASUREMENT_ID>, api_secret = <API_SECRET>, client_id=<CLIENT_ID>)

# Specify event type and parameters
event_type = 'new_custom_event'
event_parameters = {'paramater_key_1': 'parameter_1', 'paramater_key_2': 'parameter_2'}
event = {'name': event_type, 'params': event_parameters }
events = [event]

"""
Events need to be passed as a list of dictionaries, fitting the format:
[{'name': 'level_end',
  'params' : {'level_name': 'First',
              'success': 'True'}
 },
 {'name': 'level_up',
  'params': {'character': 'John Madden',
             'level': 'First'}
 }]
"""

# Set persistent user properties
#   Includes user_id, non_personalized_ads, and all else set as custom user_properties
ga.set_user_property('user_id', 'Thales2000')
ga.set_user_property('customer_tier','enterprise')

# Remove a user property
ga.delete_user_property('user_id')

# Send a custom event to GA4 immediately
ga.send(events)

# Postponed send of a custom event to GA4
ga.send(events, postpone=True)
ga.postponed_send()

How to construct Events

For more information on constructing events, please review the GA4 Measurement Protocol reference.

User properties

For more information on what user properties are in GA4 and what you can do with them, please review here

License

GA4 Measurement Protocol Support for Python is licensed under the BSD License.