Amazon Customer Review Analysis

This repository explores customer reviews on Amazon to understand buying patterns and user behavior. By analyzing review data, we aim to gain insights into factors that influence purchase frequency and user sentiment.

Table of Contents

• Project Overview
• Data Acquisition and Preprocessing
  • Data Description
  • Data Cleaning
• Exploratory Data Analysis (EDA)
  • Identifying Active Buyers
  • Frequency vs. Non-Frequency User Analysis
  • User Rating Visualization (Frequent vs. Non-Frequent)
  • Buyer Expressiveness Analysis (Frequent vs. Non-Frequent)
• Results and Discussion
• Conclusion and Future Work