Google SERP preview and Content Analysis

[alisha-kamat]

Summary of Changes

• Two new sections added under the Article Edit View on the backend - Google SERP Preview and Content Analysis
• Provides a glimpse of how the article will appear in Google search results along with suggestions for improvement
• Judges the article's SEO parameters which include the following
  • Article Title Length
  • Article Meta description Length
  • Article Word Count
• Improving these can make a considerable difference to an article's on-page SEO

Testing Instructions

1. Google SERP Preview

CASE 1

An ideal case where both the article title as well as meta description are within the specified limits. Since the article URL is too long, it will be truncated.

CASE 2

If the article title is too long, the SERP will truncate it to only 70 characters followed by ellipsis.

CASE 3

When no meta description has been set, a small chunk of the article's first paragraph will be extracted and displayed. Only the first 160 characters of text will be displayed followed by ellipsis.

2. Content Analysis

Given the numerous combinations possible, this section covers only a representative set of use-cases

CASE 1

This section analyses various article parameters. It also displays the recommended range for these values at the bottom.

CASE 2

In case no meta description has been specified, it indicates this under this section

CASE 3

If any field exceeds the specified limit, a warning message (Too Long - Can Improve) is displayed.

[uglyeoin]

Perhaps it would be useful to either provide help alongside these items or link to pages on joomla.org because the advice will probably change over time. Simply counting words isn't enough to rank but it's a very good indicator of the current trends. It might be useful to have more advice there such as "Google may decide to use its own title or description which overrules what you have entered if it feels it is more relevant". We wouldn't want users to think Joomla doesn't work properly when Google decides to do something like this, users could find it really frustrating in those situations but it's not the fault of the software.

[ManuelVoileux]

Maybe it would be useful to provide a SEO perf measurement, for a few words set, those for which we would like the page to pop up in Google ranking. Today I am using Route66 extension, and I'd would appreciate to have something like this in the Joomla core. It is of great help for adjusting the articles.
Thank you for your work. Manuel