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mattdelaune/README.md

Data Analyst & Business Intelligence Portfolio

Introduction

Welcome!

Hi, I’m Matt Delaune — a Data Analyst specializing in Marketing, Sales, and Revenue Operations Analytics. I’m passionate about transforming raw data into clear insights that drive smarter business decisions, optimize performance, and uncover growth opportunities.

My background blends hands-on data analytics expertise with insights gained from my time in SaaS sales, giving me a unique perspective on how data connects to real business challenges.

🔍 What I Bring:

  • Technical Expertise: Microsoft Power BI Certified | Proficient in SQL, Python, and data modeling.
  • Business Acumen: Deep understanding of sales performance metrics, marketing funnels, and customer retention strategies. Skilled in aligning data analysis with strategic business goals to deliver measurable outcomes.
  • Communication & Collaboration: Experience presenting data-driven insights to stakeholders across sales, marketing, and leadership teams.

I’m actively building projects focused on data analysis, business intelligence, and process optimization — showcasing my ability to connect technical solutions with business strategy. Feel free to explore my repositories, and let’s connect if you’re looking for someone who can translate data into meaningful business outcomes.

📄 Download My Resume | 💼 Connect on LinkedIn

📊 Projects

1. E-commerce Market Basket Analysis

  • Summary: Analyzed 270,000+ sales records to identify key product pairs, leading to a projected 12% increase in Average Order Value (AOV) and a 15% boost in Customer Lifetime Value (CLV).
  • Tools: PostgreSQL, Python, Power BI
  • Results: Developed a Power BI dashboard to visualize insights, enabling strategic cross-selling and personalized marketing efforts.
  • 🔗 View Repo | 📊 View Dashboard

2. SaaS Customer Segmentation and Cohort Analysis

  • Summary: Analyzed 5,000+ SaaS transactions to identify high-impact customer segments. Implemented strategies leading to estimated increases in Gross Dollar Retention by 10% and CLV Growth by 20%.
  • Tools: Python (Pandas), Jupyter Notebooks
  • Results: Implemented dynamic retention strategies and personalized engagement initiatives.
  • 🔗 View Repo | 📑 View Report

3. RFM Analysis Power BI Multi-Page Dashboard

  • Summary: Conducted an in-depth RFM analysis on 123,000+ sales records, resulting in a projected 15% increase in Customer Retention Rate (CRR) and a 12% boost in Revenue per User (RPU).
  • Tools: DAX, Power BI, Power Query
  • Results: Targeted marketing strategies and dynamic, interactive dashboards.
  • 🔗 View Repo | 📊 View Dashboard

🛠️ Skills and Tools

  • Technical Skills & Tools: SQL (PostgreSQL, MySQL), Python (Pandas, Numpy, Matplotlib & Seaborn), Power BI, Excel, GitHub, Excel, Anaconda, CMD

🎓 Continuous Learning and Certifications

  • Certifications:

    • Microsoft Power BI Data Analyst Associate (2024)
    • DataCamp Data Analyst in Power BI Certificate (2024)
    • IBM Data Analyst Professional Certificate (In Progress)

  • Learning Journey: Committed to continuous learning through courses, workshops, and self-study to stay updated on industry trends and emerging technologies. Visit my blog where I'll be sharing my journey!

✉️ Contact

Interested in how I can help your business grow? Let’s connect!

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  1. Williams_Financial_Data_Insights_And_Revenue_Forecast_Dashboard Williams_Financial_Data_Insights_And_Revenue_Forecast_Dashboard Public

    Financial Data Insights and Revenue Projection Dashboard using SEC 10-K Filings for Williams, Inc. This project involves revenue forecasting using Databricks for machine learning (including metrics…

    Jupyter Notebook

  2. SaaS_Cohort_Analysis SaaS_Cohort_Analysis Public

    This project analyzes customer segmentation and behavior using data science and cohort analysis. Key metrics like CRR, NRR, CLR, and CLV are examined through detailed charts, including the cohort l…

    Jupyter Notebook 1 1

  3. Ecommerce_Market_Basket_Analysis Ecommerce_Market_Basket_Analysis Public

    This repository includes a Market Basket Analysis (MBA) project with advanced data cleaning and a Power BI dashboard. It identifies top revenue-driving item pairs, their impact on CLV and ATV, and…

    Jupyter Notebook 1

  4. Retail_RFM_Analysis Retail_RFM_Analysis Public

    Power BI multi-page report leveraging advanced data visualization for RFM analysis. Delivers deep analytical insights into customer behavior, engagement, and spending patterns, driving strategic bu…

    1

  5. blog blog Public

    The Data Science Experience | Personal blog covering data science and machine learning fundamentals, with a focus on beginner-friendly content and practical projects.

    HTML

  6. Excel_Sales_Dashboard Excel_Sales_Dashboard Public

    Interactive Excel Dashboard for Coffee Sales Analysis: This project leverages Excel to analyze sales data, uncover seasonal trends, regional preferences, and customer behaviors, providing actionabl…