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2 changes: 1 addition & 1 deletion README.Rmd
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## References

Van Westendorp, P (1976) "NSS-Price Sensitivity Meter (PSM) -- A new approach to study consumer perception of price" *Proceedings of the ESOMAR Congress*, 139--167. Online available at [the ESOMAR website](https://www.researchworld.com/a-new-approach-to-study-consumer-perception-of-price/).
Van Westendorp, P (1976) "NSS-Price Sensitivity Meter (PSM) -- A new approach to study consumer perception of price" *Proceedings of the ESOMAR Congress*, 139--167. Online available at [the ESOMAR website](https://archive.researchworld.com/a-new-approach-to-study-consumer-perception-of-price/).

Newton, D, Miller, J, Smith, P, (1993) "A market acceptance extension to traditional price sensitivity measurement" *Proceedings of the American Marketing Association Advanced Research Techniques Forum*.
2 changes: 1 addition & 1 deletion README.md
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Van Westendorp, P (1976) “NSS-Price Sensitivity Meter (PSM) – A new
approach to study consumer perception of price” *Proceedings of the
ESOMAR Congress*, 139–167. Online available at [the ESOMAR
website](https://www.researchworld.com/a-new-approach-to-study-consumer-perception-of-price/).
website](https://archive.researchworld.com/a-new-approach-to-study-consumer-perception-of-price/).

Newton, D, Miller, J, Smith, P, (1993) “A market acceptance extension to
traditional price sensitivity measurement” *Proceedings of the American
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2 changes: 1 addition & 1 deletion man/pricesensitivitymeter.rd
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Van Westendorp, P (1976) "NSS-Price Sensitivity Meter (PSM) --
A new approach to study consumer perception of price"
\emph{Proceedings of the 29th ESOMAR Congress}, 139--167. Online
available at \url{https://www.researchworld.com/a-new-approach-to-study-consumer-perception-of-price/}.
available at \url{https://archive.researchworld.com/a-new-approach-to-study-consumer-perception-of-price/}.
Newton, D, Miller, J, Smith, P, (1993) "A market acceptance
extension to traditional price sensitivity measurement"
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2 changes: 1 addition & 1 deletion man/psm-class.Rd
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Van Westendorp, P (1976) "NSS-Price Sensitivity Meter (PSM) --
A new approach to study consumer perception of price"
\emph{Proceedings of the 29th ESOMAR Congress}, 139--167. Online
available at \url{https://www.researchworld.com/a-new-approach-to-study-consumer-perception-of-price/}.
available at \url{https://archive.researchworld.com/a-new-approach-to-study-consumer-perception-of-price/}.

Newton, D, Miller, J, Smith, P, (1993) "A market acceptance
extension to traditional price sensitivity measurement"
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2 changes: 1 addition & 1 deletion man/psm_analysis.rd
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Van Westendorp, P (1976) "NSS-Price Sensitivity Meter (PSM) --
A new approach to study consumer perception of price"
\emph{Proceedings of the ESOMAR 29th Congress}, 139--167. Online
available at \url{https://www.researchworld.com/a-new-approach-to-study-consumer-perception-of-price/}.
available at \url{https://archive.researchworld.com/a-new-approach-to-study-consumer-perception-of-price/}.
Newton, D, Miller, J, Smith, P, (1993) "A market acceptance
extension to traditional price sensitivity measurement"
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2 changes: 1 addition & 1 deletion man/psm_analysis_weighted.rd
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Expand Up @@ -180,7 +180,7 @@ The function output consists of the following elements:
Van Westendorp, P (1976) "NSS-Price Sensitivity Meter (PSM) --
A new approach to study consumer perception of price"
\emph{Proceedings of the ESOMAR 29th Congress}, 139--167. Online
available at \url{https://www.researchworld.com/a-new-approach-to-study-consumer-perception-of-price/}.
available at \url{https://archive.researchworld.com/a-new-approach-to-study-consumer-perception-of-price/}.

Newton, D, Miller, J, Smith, P, (1993) "A market acceptance
extension to traditional price sensitivity measurement"
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2 changes: 1 addition & 1 deletion man/psm_plot.rd
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Van Westendorp, P (1976) "NSS-Price Sensitivity Meter (PSM) --
A new approach to study consumer perception of price"
\emph{Proceedings of the ESOMAR 29th Congress}, 139--167. Online
available at \url{https://www.researchworld.com/a-new-approach-to-study-consumer-perception-of-price/}.
available at \url{https://archive.researchworld.com/a-new-approach-to-study-consumer-perception-of-price/}.
}

\seealso{
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2 changes: 1 addition & 1 deletion man/summary.psm.Rd
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Van Westendorp, P (1976) "NSS-Price Sensitivity Meter (PSM) --
A new approach to study consumer perception of price"
\emph{Proceedings of the 29th ESOMAR Congress}, 139--167. Online
available at \url{https://www.researchworld.com/a-new-approach-to-study-consumer-perception-of-price/}.
available at \url{https://archive.researchworld.com/a-new-approach-to-study-consumer-perception-of-price/}.

Newton, D, Miller, J, Smith, P, (1993) "A market acceptance
extension to traditional price sensitivity measurement"
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4 changes: 2 additions & 2 deletions vignettes/visualizing-psm-results.Rmd
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)
```

The interpretation of the Price Sensitivity Meter analysis in its original publication^[Van Westendorp, P (1976) "NSS-Price Sensitivity Meter (PSM) -- A new approach to study consumer perception of price" *Proceedings of the ESOMAR Congress*, 139--167. Online available at [the ESOMAR website](https://www.researchworld.com/a-new-approach-to-study-consumer-perception-of-price/).] focuses on a graphical inspection of the results. All relevant price points are defined by the intersection of two distribution functions, which are identified by visualizing the results. Even if this package provides a summary of the main results, most users will probably also be interested in visualizing them.
The interpretation of the Price Sensitivity Meter analysis in its original publication^[Van Westendorp, P (1976) "NSS-Price Sensitivity Meter (PSM) -- A new approach to study consumer perception of price" *Proceedings of the ESOMAR Congress*, 139--167. Online available at [the ESOMAR website](https://archive.researchworld.com/a-new-approach-to-study-consumer-perception-of-price/).] focuses on a graphical inspection of the results. All relevant price points are defined by the intersection of two distribution functions, which are identified by visualizing the results. Even if this package provides a summary of the main results, most users will probably also be interested in visualizing them.

This vignette provides a short overview of efficient ways to provide visualizations of the results, both using R's base graphics as well as the *ggplot2* package. The plots are designed to show all main outcomes and can serve as a reference visualization, which may be reused for the purpose of a particular project.

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## Using the Built-In Function

As of version v1.2, the package includes a built-in function `psm_plot()` that creates the "standard" Price Sensitivity Meter plot as known in the literature^[See for instance figure 5 in the appendix of the original publication: Van Westendorp, P (1976) "NSS-Price Sensitivity Meter (PSM) -- A new approach to study consumer perception of price" *Proceedings of the ESOMAR Congress*, 139--167. Online available at [the ESOMAR website](https://www.researchworld.com/a-new-approach-to-study-consumer-perception-of-price/).] The `psm_plot()` function uses the object that is returned by `psm_analysis()` as the main input and has several plotting parameters that mainly can be activated and deactivated via TRUE/FALSE.
As of version v1.2, the package includes a built-in function `psm_plot()` that creates the "standard" Price Sensitivity Meter plot as known in the literature^[See for instance figure 5 in the appendix of the original publication: Van Westendorp, P (1976) "NSS-Price Sensitivity Meter (PSM) -- A new approach to study consumer perception of price" *Proceedings of the ESOMAR Congress*, 139--167. Online available at [the ESOMAR website](https://archive.researchworld.com/a-new-approach-to-study-consumer-perception-of-price/).] The `psm_plot()` function uses the object that is returned by `psm_analysis()` as the main input and has several plotting parameters that mainly can be activated and deactivated via TRUE/FALSE.

Below is a simple example of the default plot returned by `psm_plot()`. It is built using `ggplot2` package and can be customized further with `ggplot2`'s plotting framework - in the example below, we simply add a different theme.

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