The Amazon Vine program is a service that allows manufacturers and publishers to receive reviews for their products. Companies pay a small fee to Amazon and provide products to Amazon Vine members, who are then required to publish a review. This analysis is done to determine if there is any bias toward favorable reviews from Vine members in your dataset.
- How many Vine reviews and non-Vine reviews were there?
-There was a total of 47 vine reviews.
-There was a total of 8362 non-vine reviews.
- How many Vine reviews were 5 stars? How many non-Vine reviews were 5 stars?
-There was 15 5-star reviews from vine program
-There was 4332 5-star reviews from vine program
What percentage of Vine reviews were 5 stars? What percentage of non-Vine reviews were 5 stars?
-The percentage of 5-star reviews from vine program is ~32%
-The percentage of 5-star reviews from non-vine program is ~52%
The obtained percentages of 5-star vine reviews and 5-star non vine reviews show that the is no bias from the vine program reviewers to put a positive review because the percentage of 5-star reviews from the vine program (32%) is less the the 5-star reviews from the non vine program (52%).
Additional analysis using the dataset can be done to check how many helpful vs non helpful reviews are coming from the vine program and if it really is doing it's job and assess the reviewer.