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This contains projects based on Algorithmic Marketing like Marketing Mix Modeling, Attribution Modeling & Budget Optimization, RFM Analysis, Customer Segmentation, Recommendation Systems, and Social Media Analytics

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DigitalMarketingAnalytics

Assignment 1 - Analysis of Digital Marketing Mix of VistaPrint

What does digital marketing mix consist of, steps to resolve the issues, how it impacts the overall marketing strategy?

Assignment 2 - Uncovering Marketing insights

Assignment 3 Part 1 - Understanding Promotions & AdStock

Assignment 3 Part 2 - Attribution Modeling & Budget Optimization

Assignment 4 - Recommendation System (xDeepFM & Customer2Vec)

Final Project Olist Marketing Analytics: RFM & Pursuasion Modeling, Customer Segmentation & Upselling, Targeted Recommendations

Dashbaord - Assignment 2

Dashbaord

Dashbaord - Assignment 3 Part 1

Dashboard

Dashboard - Assignment 3 Part 2

Dashboard1

Dashboard2

Dashbaord - Final Project

Dash1

geo

Social1

Streamlit2

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This contains projects based on Algorithmic Marketing like Marketing Mix Modeling, Attribution Modeling & Budget Optimization, RFM Analysis, Customer Segmentation, Recommendation Systems, and Social Media Analytics

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