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This project tracks launch weeks across the dev tools space — a place for developers to discover great dev-first products and for founders to learn about launch weeks.

What's a launch week? What are the main benefits? What types of companies run launch weeks? Do you need to ship a new feature every day during a launch week? Is it an alternative to Product Hunt?

Below are answers to frequently asked questions.

what's a launch week?

It's a week where a company announces a new feature every day. See examples here.

what are the main benefits of a launch week?

Launch weeks have been great for both aligning the team and getting traction within the community.

— Rory Wilding, COO, Supabase

Launch weeks are high peaks (...) They create buzz and excitement around the product.

— Zeno Rocha, CEO and co-founder, Resend

We did 3 launch weeks in 2024, and each one had a meaningful impact on every aspect of the business. If you're considering ever doing it – do it.

— Brayden Wilmoth, Founder and CTO, Outerbase

what types of companies run launch weeks? solo makers, early-stage and late-stage companies

Both! Take the Mega Launch Week for example — when 22 developer-first companies launched together.

Companies of different sizes participated, from solo makers (KeyHippo) to 100-person teams (Pinecone).

do you need to ship a new feature every day during a launch week?

Yes. We define a launch week as a week of announcing new features.

It doesn't have to last 5 days, though — it could last more or less than 5 days.

In 2024, the shortest launch week lasted 3 days.

The longest? 6 days. It was Unkey’s Launch Week.

is it an alternative to Product Hunt?

No. Product Hunt definitely is a great place to launch dev-first products — a place where many launched successfully: Supabase, Resend, and Warp, to name a few.

This project is different thought for three main reasons:

1. It focuses on the dev tools space
2. Filtered out by default
3. Spam-free by design

Learn more about it here.