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This project leverages machine learning techniques to analyze online retail data through customer segmentation. It uses KMeans clustering to identify key customer groups and proposes tailored business strategies based on their purchasing behaviors.

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vishrut-b/clustering-analysis-of-online-retail-data

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This project leverages machine learning techniques to analyze online retail data through customer segmentation. It uses KMeans clustering to identify key customer groups and proposes tailored business strategies based on their purchasing behaviors.

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