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vishrut-b authored Dec 23, 2024
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2. **K-Means Execution**:
- Clustered scaled data into four segments.
![Description of image](_imgs/fig5.png)
![Description of image](assets/fig5.png)
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## Key Results
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## Conclusion
K-Means clustering successfully segmented customers into actionable groups. These insights can drive personalized marketing and improve overall business strategy.
![Description of image](https://raw.githubusercontent.com/vishrut-b/clustering-analysis-of-online-retail-data/blob/70d1da46514a4513ac15dc5b03fdfadf5310a4f4/_imgs/fig8.png)
![Description of image](assets/fig8.png)
### Next Steps
1. Deploy the clustering model in a production environment.
2. Integrate segmentation results into CRM systems.
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